Art and Design
What Is Designing In Visual Arts?

What Is Designing In Visual Arts?

Designing is a form of visual communication. It involves organizing elements to attract the attention of a user to an item’s functionality. It also involves artistic skills. The goal of artists is to evoke feelings in their audience. These feelings may motivate an audience to take action. Artists also use design to express pre-existing messages or inspire feelings.

Art is a form of visual communication:

Visual communication is the exchange of ideas through images and other media. Art, in particular, is a form of visual communication, as it has a distinct quality of putting across a message in a unique way compared to written messages and other forms of visual communication. In addition, it is one of the oldest forms of visual communication, existing much longer than written communication.

Design is a skill that is taught and developed:

Visual arts education is a process that builds skills, knowledge, and perspectives for making, responding to, and appreciating art. Students gain experience in these skills by making art, applying them, and engaging with the histories, theories, and practices of the visual arts. They also develop communication skills and expertise in the various materials and techniques they use.

It involves organizing elements to lead the user’s eye to an item’s functionality:

In visual arts, design involves organizing elements in a pleasing way that leads the eye to an item’s functionality. Design principles include balance and proportion. For example, if an imaginary axis passes through the center of a screen, the visual signals on both sides of the axis should be equally distributed.

It involves artistic skills:

Designing in the visual arts involves the use of a wide range of materials, techniques, and tools to produce works of art. Traditional materials include paint, dyes, and charcoal, while contemporary materials include the human body, sound, and digital media. Information Communication Technologies (ICT) also play an important role in the learning process, and visual arts students are expected to master the use of these tools responsibly and safely.

It involves computer technology:

Designing in the visual arts involves the use of computer technology in a variety of ways. It can be used to produce large public art projects such as projections that project computer-generated images onto objects or entire building fronts. Computer technology is also used to make movable, saleable, site-specific art.