Know the Code – How to Use QR Codes in Business

It’s finally time to throw away your business cards and marketing materials and print new ones with QR or EZ codes on them. 2011 will be the age of the code as it is already sweeping through various industries it is only a matter of time before it becomes common knowledge and losses its marketing power.
A few years ago I received an interesting business card from a friend with a strange bar-code symbol on it. Curious about the design I asked my Japanese friend what the strange bar-code symbol translated in English meant. He laughed and said that is not a Japanese character or sentence it is actually a bar-code with all my contact information on it which my friends and business partners can scan into there phones. I was really surprised and he then took out his mobile phone and scanned the business card to demonstrate how it worked. It was incredibly fast and easy to scan and his contact information appeared instantly. I remember holding onto that business card with fascination. I even went around and showed it to everyone whom I came across as if I just found the secret mobile marketing technology.

Needless to say I was impressed and did some researched about QR Codes at that time, but In America we are always behind the curve in terms of brand new technology, so I left my fascination aside and didn’t implement the QR codes in my marketing. The United States wasn’t ready to implement the new technology and it wasn’t as easy to create and read the QR codes as it is today. create a QR Code

The time has come where the United States is implementing the technology and is doing it in a big way. I will assure you 2011 will be the year of QR and EZ Codes. If you don’t have one for your marketing you need to get one and start promoting it right away. The truth is you’re already late to the party, so get on before we move to the more desirable EZ codes. Actually I suggest you consider using EZ codes from ScanLife even though it comes with a price. If you have the budget and want to track your EZ code scans than ScanLife is the way to go. Imagine being able to track direct mail campaigns making it easier for consumers to take action instantly. As the technology improves one can only imagine the possibilities and opportunities.

Mobile marketing is the future in business and Internet mobile marketing will be the main platform. Even though we are a few years behind the eastern world we can still benefit in the marketing world as consumers become aware of this new mobile convenience. Everyone has their IPhones, Droids, and BlackBerrys and with a simple scan your business and contact information is instantly in this constant contact device. Implement this early and you could reap the rewards as a entrepreneur or business owner simply from the fascination factor as the rest of America becomes aware of these bar-codes know as QR codes or quick response codes.

A Few QR Code Generators: A little caveat here make sure you do your own research when selecting a generator because there are more and more generators popping up everyday, so you might find a gem I haven’t come across.

Kaywa: Probably the most popular right now and really simple to use. It only takes 5 seconds to create just lacks the tracking capabilities the trade off is it is simple and free.

ScanLife: I truly believe this is the best QR; EZ Code Generator on the market and the reason is simple Analytics. Using the EZ code from ScanLife provides the business owner with essential data. In Marketing you make decisions based off of the data well at least you should if your not we need to talk:) ScanLife has a 7-day free trial, which you simply need to put your contact information in to start testing. If you like it and feel it is worth the monthly fee then you select a plan, which is right for your marketing.

ZXing Project: Another simple and easy to use QR Generator the infrastructure of this one uses Google API Charts to create the code.

Readers for your Smartphone: There are a number of choices when it comes to QR code readers and more are being added everyday. As always do proper research before purchasing or using to ensure it is compatible with your phone model.

IPhone: Quick Mark $99; NeoReader(Free); QR Reader (Free); Google Goggles Free and works for IPhone. Search the App store on the IPhone for others.

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